Matt Goodman

TFP Founder and CEO

“Hugely passionate about improving participation sport.  Absolutely love everything about my job and the people I work with”

Matt is the founding father of AFF 12 years ago after working extensively and having over 20 years experience coaching. He has a sixth sense for developing ideas ahead of their time!

Having completed a Sports Science degree he completed his MSc in Sport Coaching whilst starting TFP. He is now undertaking a PhD and has published a number of papers around sport and youth development.

Kirsty Lincoln

Regional Director North East/ Tyneside Area Director

“I am so passionate about the work I do and will give everything to help the children I work with fall in love with sport and develop both as players and people”  

Kirsty is the glue that holds AFF together and is extremely passionate about her work. She currently holds a degree in Sports Science and Coaching and is a level 2 coach in Football & Futsal.

Her excellent organisational skills allow her to run the Tyneside area as well as look after the North East simultaneously.

Dan Horsley

National Franchise Director/ Northumberland Area Director

“I love developing people and aspire to have a positive impact on everybody I come into contact with”

Dan is the brains of the organisation, quiet and deliberate with an exacting eye for detail.

Dan currently holds a 1st class undergraduate degree in Sport Coaching and has had his previous research published. He also holds the UEFA B licence for coaching football as well as the FA Level 2 Futsal and Youth Award.

Lewis Cann

Newcastle Area Director

“I love to see children develop both on and off the court. It is my aim, to positively influence young people, as they progress through their sports journey”

Lewis is the free spirit of the group and loves to travel and explore the world and has coached in the UK, USA and France.

Lewis currently holds an undergraduate degree in Exercise and Sports Science degree and has 10 years coaching experience from under 4’s all the way through to under 23’s. Alongside this he has his Level 2 FA Football & Futsal qualifications

Lizzie Patterson

Leeds Area Director

“I want to have a positive impact with each and every child I work with. I want to inspire them to love sport and movement. My passion is to watch them develop as both players and people and teach them important lessons they can take into everyday life!”

Lizzie is the mum of the group and the ‘soft one’, all the kids love her and the one we go to when we need cheering up.

Lizzie currently holds an undergraduate degree in Applied Sport and Exercise Science and a Masters degree in International Sport Management. She also holds the FA level 2 in Futsal as well as qualifications in Football and Primary Teaching.

Callum Francis

North East Coach

Callum is the joker of the group and always likes to make sure everyone is having a great time, this translates to his coaching sessions as he manages to build a great rapport with all the children and they love trying to beat him at the challenges!

Callum currently holds an undergraduate degree in Sport Coaching as well as his FA level 2 Futsal qualification.

Keith Davies

North East Coach

Keith currently holds an undergraduate degree in Applied Sports and Exercise Science with Coaching as well as coaching qualifications in Futsal, Football and Basketball.